The video set new standards for production, having cost US$500,000 to film. In 1983, the most successful and influential music video of all time was released - the nearly 14-minute-long video for Michael Jackson's song "Thriller". Other notable later examples of the non-representational style include Bill Konersman's innovative 1987 video for Prince's "Sign o' the Times" – influenced by Dylan's "Subterranean Homesick Blues" clip, it featured only the text of the song's lyrics-the video for George Michael's "Freedom 90" (1990), in which Michael himself refused to appear, forcing director David Fincher to substitute top fashion models in his place. Because music videos are mainly intended to promote the artist, such videos are comparatively rare three early 1980s examples are Bruce Springsteen's "Atlantic City", directed by Arnold Levine, David Mallet's video for David Bowie and Queen's "Under Pressure", and Ian Emes' video for Duran Duran's "The Chauffeur". Occasionally videos were made in a non-representational form, in which the musical artist was not shown. In this period, directors and the acts they worked with began to explore and expand the form and style of the genre, using more sophisticated effects in their videos, mixing film and video, and adding a storyline or plot to the music video. Its increasing dominance had earlier been critiqued by Joe Jackson in his 1980 song "Pretty Boys" (which still referred to videos as "promos"). The genre was also parodied by Frank Zappa in his satirical 1984 song "Be In My Video".
The phenomenon that was famously parodied by BBC television comedy program Not The Nine O'Clock News who produced a spoof music video "Nice Video, Shame About The Song".
During the 1980s, music videos had become de rigueur for most recording artists. However, as the genre developed, music video directors increasingly turned to 35 mm film as the preferred medium, while others mixed film and video.
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The advent of high-quality color videotape recorders and portable video cameras coincided with the DIY ethos of the New Wave era, enabling many pop acts to produce promotional videos quickly and cheaply, in comparison to the relatively high costs of using film. Two key innovations in the development of the modern music video were the development of relatively inexpensive and easy-to-use video recording and editing equipment, and the development of visual effects created with techniques such as image compositing. Many important acts of this period, most notably Adam and the Ants, Duran Duran and Madonna, owed a great deal of their success to the skillful construction and seductive appeal of their videos. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. In 80s Music this was artists like Debbie Gibson, Tiffany, and The New Kids on The Block. Later in the decade, 80s rap artists started taking over both the hot 100 and 80s dance charts.Īnd of course what would a decade of music be without the popular teen bands. The metal scene in 80s music started out with the hard driving bands like Iron Maiden, Judas Priest, and Black Sabbath and then moved a little more mainstream with the likes of Bon Jovi, Def Leppard, and Poison.
The pop genre of 80s music was led by artists like Duran Duran, Michael Jackson, Madonna, Prince, Bruce Sprigsteen, Whitney Houston and U2.
80s music had a little something for everyone.